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Philosophy & Approach

Evidence-led approach to provide product strategy & experience advisory

We help leadership teams make de-risk high-stakes service transformation and outcome-based decisions before investing millions in delivery through rigorous, user-centered strategy.

We strived to be a partner that bridges user experience, product management, service design and AI strategy - decide where AI should-and should not-be used for complex prganisations.

Our Experiences

Raven Chai

Founder & principal consultant at UXC, has over 20 years experience as a technologist, user experience and product management practitioner.

Involved in implementing more than 300 projects across various industries and of different products – eServices, bank applications, large corporate websites, eCommerce, lifestyle, B2B portals, TV and mobile apps.

He has been providing advisory to various government statutory boards like Enterprise Singapore, EDB and DesignSingapore Council in the areas of User Experience practices.

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Clients Who Worked With Us

Complex public services fail when assumptions replace evidence.

We bring clarity to multi-stakeholder decisions, ensuring every digital initiative is grounded in observed customer insights and organisational capability, before code gets written.

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Our Focus Areas

Specialized advisory for critical sectors.

We understand the unique challenges and regulatory landscapes of Singapore's most vital services.

Healthcare Systems

Government Agencies

Enterprise Solutions

Optimizing patient journeys and clinical workflows for public and private healthcare providers.

Navigating statutory board governance to deliver citizen-centric digital services.

Streamlining large-scale operations and digital product portfolios for complex organizations.

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